Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Bricks-and-clicks is a business model by which a company integrates both offline (bricks) and online (clicks) presences. It is also known as click-and-mortar or clicks-and-bricks, as well as bricks, clicks and flips, flips referring to catalogs. One example of the bricks-and-clicks model is when a chain of stores allows the user to order products online, but lets them pick up their order at a local store. Conversely, a furniture store may have displays at a local store from which a customer can order an item electronically for delivery to their home.

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