High Quality Content by WIKIPEDIA articles! The British Inspiration Awards (BIAs) are a set of industry awards celebrating achievement in the creative industries of the United Kingdom, organised by David Yarnton, the UK managing director for Nintendo. The inaugural awards took place at a ceremony in London on 23 April 2010. The awards, in the shape of a gold statue of Boudica, were presented in a number of categories including art, design, entertainment, fashion and science. All proceeds of the awards are to be donated to various charities.