High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! The British Polling Council (BPC) is an association of market research companies whose opinion polls are regularly published or broadcast in media in the United Kingdom. The objective of the BPC is to ensure standards of disclosure, designed to provide readers of published quantitative survey results with an adequate basis for judging the reliability and validity of the presented statistical findings. In practice this means that within a few days of a member organisation's poll being published in a newspaper, or reported in the broadcast media, the members must provide a website address where detailed statistical tables may be viewed. The full methodology used must also be available to the public. The aim is to increase the level of confidence that the general public can place on published polls.

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