Bubblegum pop (also known as bubblegum rock, bubblegum music, or simply bubblegum) is a genre of pop music whose classic period ran from 1967 to 1972. The chief characteristics of the genre are that it is pop music contrived and marketed to appeal to pre-teens and teenagers, is produced in an assembly-line process, driven by producers, using faceless singers and has an upbeat "bubblegum" sound. The songs typically have singalong choruses, seemingly childlike themes and a contrived innocence, occasionally combined with an undercurrent of sexual double entendre. They also have a catchy melody, simple chords, simple harmonies, danceable beats, and repetitive riffs or "hooks". The song lyrics often concern romantic love, but are notable for their frequent reference to sugary food, including sugar, honey, jelly and marmalade. The genre was predominantly a singles phenomenon rather than an album-oriented one, due to the presumption that teenagers and pre-teens had less money to spend on records and were thus more likely to buy singles than albums. Also, because many acts were manufactured in the studio using session musicians, a large number of bubblegum songs were by one-hit wonders.

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