High Quality Content by WIKIPEDIA articles! Business augmentation services is a specialized set of services for managing and nurturing a company in the business of technology and assuring steep growth with clients and sales prospects. It involves using business concepts like branding and strategic planning as well as disruptive technology to organize, automate, and generate business processes—principally product design and sales activities, but also those for marketing, patents ( IAM ), customer service, and technical support. The overall goals are to innovate in "360 degrees", in other words, to utilize technology and business ideas in unison and simultaneously to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing, client service, production, and design all while exponentially increasingly the value of the company and its products in the customer`s eyes. The service set was created based on the belief the business is driven by technology. Once a company embraces this service set, specialized individuals well-versed in these concepts become necessary to execute them. Once simply a label for a category of software tools, today, it generally denotes a company-wide business strategy embracing all technology as well as client-facing departments and even beyond. When an implementation is effective, people, processes, and technology work in synergy to increase profitability, and reduce operational costs.