This book approaches the idea that it is time we reassessed and reconstructed the standard professional identities of the CEO subculture, that is, we re-socialized those significant agents within society who have enjoyed immunity from being socially responsible in commonsensical terms when practicing their duties as heroes of national wealth. Re-socialization means altering their sentiments; changing not morals, but the collective 'habitus' of the executives, their dispositions – to put it into Bourdieu's sociological notions used in the book (the doctoral thesis). The attempted synthesis of a more realistic portrayal of business reality also appeals to the ethos of Schein, Mintzberg, McCloskey, Keynes and Baudrillard. The processing of societal interests affected by corporations' conduct of business should be incorporated therein – into corporate decision-making, mindset and the interplay of micro-activities within the organization, the author posits. He calls for a framework of 'guided re-socialization' where we could develop the social and eco-sensitivity of executives, and a certain kind of 'otherness' in them, supposed to spread out to their organizations and industries.

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