Business-to-business relationships. In food supply chains

Business-to-business relationships. In food supply chains

Martin Hingley

     

бумажная книга



Издательство: Книга по требованию
Дата выхода: июль 2011
ISBN: 978-3-8383-6746-0
Объём: 336 страниц
Масса: 534 г
Размеры(В x Ш x Т), см: 23 x 16 x 2

This book constitutes analysis of a collection of works published in international business and marketing journal papers, underpinning a review of the subject of Relationship Marketing (RM) in the context of business-to-business marketing exchange. Case material supporting this thesis contributes context for the study of business relationships from the viewpoint of stakeholders and their organisations engaged in partnered and network interaction.

Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.