The Philippines' automotive industry has been around since the Philippine-American occupation. With the introduction of American-made cars during that period and during the 1950s and 60s, a lot of American vehicles had scattered the roads since. But during the 1973 oil crisis, then-President Ferdinand Marcos advised Filipinos to buy smaller, more efficient 4-cylinder engine vehicles. Due to the declaration of Martial Law by Marcos, some vehicle manufacturers withdrew from the Philippine market; some of them, however, returned after Marcos was ousted in 1986. During the early 1990s, A lot of car makes returned or entered the Philippines, but during the Asian crisis, some makers withdrew due to the economic slump, and sales declined. Since the end of the crisis, automobile sales have increased since with new models. The Chamber of Automobile Manufacturers of the Philippines announced that 2008 sales are strong and have increased from 2007 by 117,000 units.

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