High Quality Content by WIKIPEDIA articles! Chad Steelberg (CTO) and Ryan Steelberg (CEO) are the co-founders of BAT (Brand Affinity Technologies, Inc.). Founded in 2007, the company was labeled by Fortune Magazine in August 2010 as being the future of endorsements. Advertisers use BAT’s Endorsement Platform to identify, license, and activate the most effective talent for their print, radio, outdoor, television and online campaigns, based on brand and targeting considerations. Currently, BAT’s Platform features more than 3,750 top athletes and celebrities in markets nationwide, and is used by leading advertisers such as Ford, AT

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