Appearances of Marxist revolutionary Che Guevara (1928 – 1967) in popular culture are common throughout the world. Although during his lifetime he was a highly politicized and controversial figure, in death his stylized image has been transformed into a worldwide emblem for an array of causes, representing a complex mesh of sometimes conflicting narratives. His image is viewed as everything from an inspirational icon of revolution, to a hipster logo of radical chic. Most commonly he is represented by a facial caricature originally by Irish artist Jim Fitzpatrick and based on Alberto Korda's famous 1960 photograph entitled Guerrillero Heroico. The evocative simulacra abbreviation of the photographic portrait allowed for easy reproduction and instant recognizability across various uses. For many around the world, Che has become a generic symbol of the underdog, the idealist, the iconoclast, or the man willing to die for a cause. He has become, as author Michael Casey notes in Che's Afterlife: The Legacy of an Image, "the quintessential postmodern icon signifying anything to anyone and everything to everyone.

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