High Quality Content by WIKIPEDIA articles! ChoiceStream offers pay for performance marketing services for retailers to deliver personalized display advertising and product recommendations. Retailers use ChoiceStream to present relevant products to consumers with the intention of increasing clickthrough and sales conversion.ChoiceStream uses shopping data from retailers to generate personalized product recommendations for what consumers are likely to be in-market for next. Depending on the situation or context, ChoiceStream applies different models and analysis techniques to the data to create the personalized advertising and recommendations.For example, in the case where much is known about a consumer's interests, ChoiceStream might use CF to determine which products to recommend. However, when little is known about a consumer, ChoiceStream would not use CF as it could produce off-base suggestions (e.g., If you liked this book, you might also like this hair dryer…) Instead, ChoiceStream would use multiple correlation tables and cohort analysis in this case.

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