High Quality Content by WIKIPEDIA articles! Chitika, Inc. (pronounced CHIH-tih-ka) is a search-targeted advertising network and research firm. Based in Westborough, Massachusetts, the company was co-founded in 2003 by Chief Executive Officer Venkat Kolluri and Chief Technology Officer Alden DoRosario, both former Terra Lycos data mining engineers. The name Chitika means "in a snap" in the South Indian language of Telugu.