Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Chupa Chups is a lollipop company founded by Spanish native Enric Bernat in 1958, and currently owned by the Dutch-Italian multinational corporation Perfetti Van Melle. The name comes from the Spanish verb chupar, meaning "to suck." The Chupa Chups logo was designed in 1969 by artist Salvador Dali. Its first marketing campaign was the logo with the slogan "Es rodo i dura molt, Chupa Chups", which translates from Catalan as "It's round and long-lasting". Later, celebrities like Madonna were hired to advertise. In the 1980s, owing to falling birth rates, an anti-smoking slogan "Smoke Chupa Chups" was tried to attract further adult consumers. The company's current anti-smoking slogan is "Stop smoking, start sucking", with their packages parodying cigarette pack designs.

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