High Quality Content by WIKIPEDIA articles! Cinavia, originally called Verance Copy Management System for Audiovisual Content (VCMS/AV), is an analog watermarking and steganography system under development by Verance since 1999, and released in 2010. In conjunction with the existing Advanced Access Content System (AACS) digital rights management (DRM) inclusion of Cinavia watermarking detection support became mandatory for all consumer Blu-ray players from 2012.