Color analysis, also called skin tone color matching or color seasons, is the process of finding colors of clothing and makeup to match a person's complexion, eye color, and hair color. It is often used as an aid to wardrobe planning and style consulting. Color analysis is the process of determining the colors that best suit an individual's natural coloring. There are several means of analysing personal coloring. The most well-known is "seasonal" color analysis, which places individual coloring into four general categories: Winter, Spring, Summer and Autumn. "Winters" and "Summers" have cool coloring. Some clues that a person has cool coloring might include ash tones in the hair, grey-blue eyes and pinkish undertones to the skin. "Springs" and "Autumns" have warm coloring. Some signs of warm coloring are red or golden hair, golden brown eyes and golden undertones to the skin. Another system of color analysis relies on analysing whether the person's coloring has high or low contrast; for instance, dark hair and pale skin create high contrast. Under this system, individuals are classified as "light-bright," "muted," "gentle" and "contrast."

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