Издательство: | Книга по требованию |
Дата выхода: | июль 2011 |
ISBN: | 978-3-6392-2168-8 |
Объём: | 124 страниц |
Масса: | 209 г |
Размеры(В x Ш x Т), см: | 23 x 16 x 1 |
This book, Consumer Aesthetic Experience in Retail Atmospherics, suggests a way to integrate the philosophy of aesthetics into the domain of retail marketing. Realizing that research on consumer aesthetic experience must broaden into a diverse sociocultural context, this ethnographic study was conducted in a shopping mall with the goal to develop a theory that explains how a variety of consumer aesthetic experiences is formed, and what the major factors that account for this variety are. As a result, this book illustrates the four dominant categories of consumer aesthetic experiences - pure, popular, modern, and postmodern - and their unique characteristics. This study also extends our understanding of the co-creative experience of the consumer and demonstrates how to enhance retail design strategy.
Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.