Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Corporate video production refers to audio-visual corporate communications material commissioned primarily for a use by a company, corporation or organisation. A corporate video is often intended for a specific purpose in a corporate or B2B environment and viewed only by a limited or targeted audience. This may include product, service or company promotional videos, training videos and information videos. Corporate video production is frequently the responsibility of a company marketing or corporate communications manager. Examples of corporate video include staff training and safety videos, promotional/brand films, and financial results videos. With the growth of digital technology, there is now often convergence between corporate video and other forms of media communications, such as broadcast television and TV advertising. For example, a company might feature a promotional video on their website, and is then potentially available to a much wider audience.

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