Barton J. Goldenberg shares his unparalleled practical expertise on everything from security to internationalization, helping you avoid disastrous missteps—and transform the potential of CRM into long-lasting competitive advantage.

Identify your goals and customize a CRM strategy for your enterprise
Understand the 8 key issues that will make or break your CRM initiative
Learn about the top 30 CRM software offerings
Find out what 12 crucial questions you should ask before selecting a software vendor
Preview tomorrow\'s advances in CRM—to better position yourself and take advantage of a ever-changing environment.