Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Customer Intelligence (CI) is the process of gathering and analysing information regarding customers; their details and their activities, in order to build deeper and more effective customer relationships and improve strategic decision making. Customer Intelligence is a key component of effective Customer Relationship Management (CRM), and when effectively implemented it is a rich source of insight into the behaviour and experience of a company's customer base. As an example, some customers walk into a store and walk out without buying anything. Information about these customers/prospects (or their visits), may not exist in a traditional CRM system, as no sales are entered on the store cash register.

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