Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Customer Reference Program (CRP) is a business function frequently found in large business-to-business organizations. Customer Reference Program managers are responsible for gathering and fulfilling requests for references to help Sales people obtain new clients and provide proof of customer success stories for Industry Analysts and the media. Customer references (testimonials) are important as buyers frequently seek peer advice in purchasing high value products and services in both business to business and consumer environments.

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