The banking sector is undeniably one of the most important players in the economy of any nation. An economy without a viable banking structure is no doubt an unhealthy one. Considering the number of banks available in Nigeria, and the keen competition that exists among them, it becomes pertinent to examine their efforts to satisfy their customers and the customers' perceptions of such efforts. This book is a comparative study of customers' perception of the customer relations efforts of Intercontinental Bank and Prudent Bank. It examines the extent to which the customers believe that the two banks have provided efficient services, how services provided have attracted customer patronage, and how the type of relationship provided by the two banks has encouraged further patronage. This book concludes that the level of customer relations satisfaction enjoyed by customers of a bank encourages their loyalty, and their desire to sustain their patronage of the bank.

Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.