As companies operate in an interconnected world economy, the new challenge for these companies is to manufacture and market innovative products while considering the entire world as the playing field. Today, the ideal global corporation exploits every new opportunity in the environment, controls every threat that may occur, and creates effective strategies to stay competitive. Often, competitive advantages are established by using comparative advantages, however, this process requires a vast amount of decision-making and capital. Although companies are investing their time and money, there always exists the possibility of ultimate failure due to long term and short term uncertainty in the environment. Many companies fail to realize the full potential of their foreign investments because they lacked a structured decision-making methodology for international investments. This book offers a structured decision-making model for customized international investment decisions, considering companies in different sectors, which pursue different strategies and have completely different organizational cultures.

Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.