Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Since the 1970s, cuteness, in Japanese kawaii (literally, "loveable" "cute" or "adorable") has become a prominent aspect of Japanese popular culture, entertainment, clothing, food, toys, personal appearance, behavior, and mannerisms. The rise of cuteness in Japanese culture emerged in the 1970s as part of a new style of writing. Many teenage girls began to write laterally using mechanical pencils. These pencils produced very fine lines, as opposed to traditional Japanese writing that varied in thickness and was vertical. Also, the girls would write in big, round characters and they added little pictures to their writing, such as hearts, stars, smiley faces, and letters of the Latin alphabet. These pictures would be inserted randomly and made the writing very hard to read.

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