High Quality Content by WIKIPEDIA articles! Daniel Chandler (born 1952) is a British visual semiotician based (since 2001) at the department of Theatre, Film and Television Studies at Aberystwyth University (where he has taught since 1989). His best- known publication is Semiotics: The Basics (Routledge: 1st edn 2002, 2nd edn 2007), which is frequently used as a basis for University courses in semiotics, and the online version 'Semiotics for Beginners' (online since 1995). He has a particular interest in the visual semiotics of gender and advertising.

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