High Quality Content by WIKIPEDIA articles! Data pimping is a pejorative term used to describe the act of an Internet service provider profiting from the sale of its users' personal clickstream data. The practice of data pimping first appeared through British Telecom's secret, allegedly illegal trials of the controversial Webwise system developed by Phorm, a former spyware company. The phenomenon of data pimping is being researched and utilized by several ISPs, both in the United Kingdom and the United States.

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