Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Data visualization is the study of the visual representation of data, meaning "information which has been abstracted in some schematic form, including attributes or variables for the units of information". According to Friedman (2008) the "main goal of data visualization is to communicate information clearly and effectively through graphical means. It doesn’t mean that data visualization needs to look boring to be functional or extremely sophisticated to look beautiful. To convey ideas effectively, both aesthetic form and functionality need to go hand in hand, providing insights into a rather sparse and complex data set by communicating its key-aspects in a more intuitive way. Yet designers often fail to achieve a balance between design and function, creating gorgeous data visualizations which fail to serve their main purpose — to communicate information".

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