High Quality Content by WIKIPEDIA articles! David Olson Ulrich (born 1953) is a university professor, author, speaker, management coach, and management consultant. Ulrich is a professor of business at the Ross School of Business,University of Michigan and co-founder of The RBL Group. He has written numerous books covering topics in human resources and leadership. Ulrich is currently on the Board of Directors for Herman Miller, a Fellow in the National Academy of Human Resources, and is on the Board of Trustees of Southern Virginia University.