ISBN: | 978-5-5139-5902-1 |
High Quality Content by WIKIPEDIA articles! DDB Worldwide Communications Group Inc., known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group Inc, one of the world`s largest advertising holding companies (revenues US$12.69B according to Advertising Age in April 2008). The owners of the international advertising agency groups Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings in 1986 to form the holding company Omnicom. At that point Doyle Dane Bernbach and Needham Harper merged their worldwide network agency operations to become DDB Needham. Since 1996 that network has been known as DDB Worldwide. DDB has been cited as one of the leading creative agencies in the world by the Gunn Report (Nov 2007, 2008, 2009, 2010), the International Advertising Festival (June 2008, 2009, 2010 and 2011), Campaign (Nov 2007, Nov 2010), Spikes Asia (September 2010) Campaign Asia Pacific (December 2010, Businessweek (Feb 2008) and Global Effies/WARC (June 2011)as well as European AME awards (2011).