Products are designed by someone to be perceived by someone. Design Semiosis was originally presented as a Doctoral Thesis for the Dept. of Machine Design at the Royal Institute of Technology, Stockhom, Sweden. It contains a concept that speaks about the synthesis of physical products by a human designer. The foundations of this concept are the semiotics of Charles S. Peirce and the sign theories of Charles W. Morris. To these are added ideas about the nature of product properties. Traditional research in product design typically suggests analytical acts in synthesis, based on empirical research. Design Semiosis presents an application of abduction to propose that the designers' perception of a products' properties is the natural driver behind synthesis. The concept of Design Semiosis is that there are 10 levels of semiotic signed properties that a human designer works with through their perception of the artifact being designed. Several examples using these levels are presented. Currently, work continues with Design Semiosis applied to product and design specifications.

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