Using a heavily illustrated, step-by-step style, Watt aims to ease designers into a more analytical, programming approach to graphics without losing the appeal of form and design. The change in mindset required of graphic designers in exploiting "visual components" is explained clearly and practically. While presenting real-world examples of design tasks (such as creating a logo, navigation bar, or a full web page), Watt embeds sidebars, notes, and tips to convey the strict programming portion of the process. This makes it easier for the reader to balance the formality of the SVG code with the functionality of the design. The book assumes no prior knowledge of SVG and provides the foundational information for the reader to grasp the key concepts. In addition, and importantly, it contains source code for all of the SVG images and animations created in the book. This educates the readers in how SVG works and lays a foundation for their own experiments.