Издательство: | Книга по требованию |
Дата выхода: | июль 2011 |
ISBN: | 978-6-1326-4109-0 |
Объём: | 84 страниц |
Масса: | 147 г |
Размеры(В x Ш x Т), см: | 23 x 16 x 1 |
High Quality Content by WIKIPEDIA articles! E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to: sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business, sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately, adding advertisements to e-mails sent by other companies to their customers, and sending e-mails over the Internet, as e-mail did and does exist outside the Internet. Researchers estimate that United States firms alone spent US$400 million on e-mail marketing in 2006.
Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.