High Quality Content by WIKIPEDIA articles! E-Trade Financial Corporation (often styled E*TRADE) (NASDAQ: ETFC) is a financial services company based in New York City, United States. It is a holding company, the major business of which is an online discount stock brokerage service for self-directed investors. Investors can buy and sell securities such as stocks, bonds, options, mutual funds, and exchange-traded funds via electronic trading platforms or by phone via E-Trade Mobile Pro. The company also offers banking and lending products such as checking and savings accounts, money market accounts, certificates of deposit, and credit cards. E-Trade`s brokerage business is regulated and licensed by the Financial Industry Regulatory Authority (FINRA). E-Trade also has a wholly owned subsidiary E-Trade Bank.