EasyCruise is an enterprise of Greek ferry operator Hellenic Seaways, sold to them in August 2009 for 9 million by founder and Cypriot/British business man, Stelios Haji-Ioannou. EasyCruise launched their first cruise ship EasyCruiseOne in 2005. EasyCruise is registered in Liberia.Stelios, who has a family background in shipping, decided to form a budget cruise line which he hoped would mirror the success of his budget travel airline, easyJet.In April 2004, the initial ship was acquired for an approach to cruising that was aimed at attracting younger customers who wished to spend the majority of their time on shore rather than on board a megaship. The ship would offer the barest of amenities, allowing very cheap prices to be advertised. Value would be added by charging separately for each service aboard which is normally included in the quoted price of other cruise liners.

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