High Quality Content by WIKIPEDIA articles! Egosurfing (usually referred to as Googling yourself and sometimes called vanity searching, egosearching, egogoogling, autogoogling, self-googling, master-googling, google-bating) is the practice of searching for one`s own given name, surname, full name, pseudonym, or screen name on a popular search engine, to see what results appear. It has become increasingly popular with the rise of popular search engines, as well as free blogging and web-hosting services. It is sometimes combined with third-party tools when several people egosurf together, or with Pimp My Search when people create their own search engine, or accessed by SMS through services which people SMS their name to a number and an "egosearch" is performed on that name and returned (egotexting).