Издательство: | Книга по требованию |
Дата выхода: | июль 2011 |
ISBN: | 978-3-6392-7461-5 |
Объём: | 232 страниц |
Масса: | 374 г |
Размеры(В x Ш x Т), см: | 23 x 16 x 2 |
The major aims of this book are to analyse the current practises of Electronic Marketing (E- Marketing) by Egyptian business enterprises, the different factors affecting the adoption of E- Marketing as well as the different forms, implementation levels and tools of E-Marketing used by these enterprises. It aims to test a theoretical model that can help to understand and interpret these relationships and seeks to evaluate the potential of E-Marketing in developing countries (Egypt). This work builds on previous research in the fields of E-marketing and adds to the relatively limited empirical research that has been conducted on E-Marketing in an Egyptian business context. In terms of contribution to knowledge, this book provides an insight for entrepreneurs, policy makers, practitioners, researchers, and educators by providing a clearer view and deep understanding of the issues related to E-Marketing adoption and practices by Egyptian business enterprises. It addresses some research gaps in the field, particularly in terms of the factors affecting E- Marketing adoption.
Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.