High Quality Content by WIKIPEDIA articles! Elektra Records is an American record label owned by Warner Music Group. In 2004, it was consolidated into WMG's Atlantic Records Group. After five years of dormancy, the label was revived by Atlantic in 2009.Elektra was formed in 1950 by Jac Holzman and Paul Rickholt, who each invested $300. The usual spelling of the Greek mythological heroine Electra was changed, with Holzman famously explaining, “I gave her the ‘K’ that I lacked.” The first Elektra LP, “New Songs” (EKLP 1 released March 1951), was a collection of Lieder and similar 'art' songs which sold few copies. During the Fifties and early Sixties the label concentrated on folk music recordings, releasing a number of best-selling albums by Judy Collins and protest singers such as Phil Ochs and Tom Paxton, but by the mid-Sixties it had branched out into pop, gaining considerable prestige on the music scene by being one of the first labels to sign up leading acts from the new wave of American psychedelic rock of 1966–67.

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