Guy Kawasaki is an entrepreneur`s entrepreneur who gives reliable and entertaining advice on getting a business off the ground. His bestseller The Art of the Start is the essential reference book for starting any new enterprise. The Art of Enchantment is an update of Dale Carnegie`s How to Win Friends and Influence People, in which Kawasaki asserts that the fundamental goal of influence is not to get your own way, but to bring about a change of heart in other people by working with and through them. Covering subjects like How To Make An Enchanting Product, How To Overcome Resistance, and How To Enchant Your Boss, this is another classic in the making from one of the most respected voices in business.