Издательство: | Книга по требованию |
Дата выхода: | июль 2011 |
ISBN: | 978-6-1340-6490-3 |
Объём: | 68 страниц |
Масса: | 123 г |
Размеры(В x Ш x Т), см: | 23 x 16 x 1 |
High Quality Content by WIKIPEDIA articles! Engagement marketing, sometimes called "experiential marketing," "event marketing", "live marketing" or "participation marketing," is a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of a brand. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs.
Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.