The book is designed and written for those in the digital and related design professions especially those creating online and interactive media who are looking for core inspiration and meaning in their work. Some of the topics covered in two or four page spreads will include: Technology vs. People, Beauty, Interactivity and Interactive, Meaning, Values, Brand, Passivity, Language, Feedback, Time and Motion, Control, Structure, Creativity, Commerce, Adaptivity, Hierarchy & Structure, Personalization, Data, Customer-centric Design, Wisdom, The Senses, Metaphors & Similes, Seductive Design, Wayfinding, Community, Perception, User Behavior, Performing Arts, Look vs. Feel and Globalization/Localization.