High Quality Content by WIKIPEDIA articles! FabMart is an Indian retail venture founded by Alphonse Reddy in 2011, as part of MRPL (Madanapalle Retail Private Limited). FabMart is headquartered in Bangalore, Karnataka. Although e-commerce sites like Flipkart make use of Postal Service`s registered post or Speed Post to deliver products in remote areas, FabMart exclusively caters to the Tier 3 & 4 cities and towns of India and employs what is known as TouchStop & CyberShop affiliates to serve its customers. In this model, the company will tie up with retailers in various small towns, who will book orders by displaying merchandise using a touch-screen tablet with Internet connectivity provided by the company. The key differentiator of FabMart is that the whole shopping experience for customers in tier 3 and 4 towns is completely seamless by including Local retailers as a part of the model. The same partners/affiliates serve as front end sales affiliates and delivery partners in the towns. FabMart also follows a zero inventory model, which is one its USPs.