High Quality Content by WIKIPEDIA articles! Ferrero SpA is an Italian manufacturer of chocolate and other confectionery products, founded by confectioner Pietro Ferrero in 1946 and based in Pino Torinese, Italy. Reputation Institute's 2009 survey ranks Ferrero as the most reputable company in the world. It is a private company owned by the Ferrero family and has been described as "one of the world's most secretive firms". In 1946, Pietro Ferrero invented a cream of hazelnuts and cocoa, derived from Gianduja and to be spread on bread, and called it Pasta Gianduja. The product had a great success and therefore Ferrero created the new company to produce and market it. The sons of Ferrero became joint chief executives. Michele Ferrero modified his father's recipe to produce Nutella, which was first sold in 1964 and has became popular around the world.

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