High Quality Content by WIKIPEDIA articles! Food waste in the United Kingdom is a subject of environmental, economic and social concern that has received widespread media coverage and been met with varying responses from government. Since 1915, food waste has been identified as a considerable problem and has been the subject of ongoing media attention, intensifying with the launch of the "Love Food, Hate Waste" campaign in 2007. Food waste has been discussed in newspaper articles, news reports and television programmes, which have increased awareness of it as a public issue. To tackle waste issues, encompassing food waste, the government-funded "Waste Resources Action Programme" (WRAP) was created in 2000.