In a light and friendly voice, the author introduces the reader to new ways of styling websites. With specific examples for each of ten categories, he provides a wealth of techniques for the designer who wishes to apply these approaches in their own work. The styles are broken down into ten categories, which are: Gothic Organic School Wireframe Icon School Lo-fi Grunge School Paper Bag School Mondrian Poster School Pixelated Punk Rock School 1950s Hello Kitty School HTMinimaLism School DraftingTable/Instruction Manual School Super Tiny SimCity School Further explorations in the book help designers determine which style choices would be most appropriate when changing the look of their own sites.