High Quality Content by WIKIPEDIA articles! A fried chicken restaurant is a fast food restaurant, often a chain, that serves (mainly) fried chicken – usually chunks of chicken, battered or breaded and deep-fried, as opposed to other ways of cooking chicken such as broiling or roasting. Fried chicken restaurants are commonplace in inner city areas of the UK. They are aimed at the late-night snacking market and mostly frequented by males in their 20s. The United Kingdom has one of the largest, fastest growing and most diverse fried chicken markets in the world, with about 1,000 individual brands and 1,700 outlets. Shop signs are commonly designed in a red, white and blue colour scheme, and include a drawing or cartoon of a chicken, as well as a reference to the Southern United States. Many British chicken outlets serve Halal meat and use a more spicy batter formula to differentiate themselves from KFC and appeal to young Muslim customers. Some have also diversified to sell Kebab, Pizza and Fish and Chips.

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