High Quality Content by WIKIPEDIA articles! Gareth Morgan (Porthcawl, Wales, 22 December 1943) is a British / Canadian organizational theorist, management consultant and Distinguished Research Professor at York University in Toronto. He is known as creator of the "organisational metaphor" concept and writer of the bestsellers Images of Organization., Imaginization: New Mindsets for Seeing, Organizing and Managing, Riding the Waves of Change and other books on management.