High Quality Content by WIKIPEDIA articles! Geneivat da'at refers to a kind of dishonest misrepresentation or deception. It is a concept in Jewish law and ethics, mobilized in a wide spectrum of interpersonal situations, especially in business. It is attributed to the Talmudic sage Samuel of Nehardea in Talmud Chullin: "It is forbidden to mislead people, even a non-Jew." Indeed, one Midrash states that geneivat da'at is the worst type of theft. Geneivat da'at is the worst because it directly harms the person, not merely their money. In rabbinic exegesis, the law is associated with Gen. 31:26 and II Samuel 15:6. False impressions are permissible in certain circumstances, for example, in order to honor someone. For instance, one generally should not invite a guest to take from an anointing oil, while knowing that the oil container is empty. Yet, one may offer the empty oil container so as to honor the guest and publicly display one's regard for the guest. By the same token, one may offer fine oil in order to honor a guest, even if the guest is likely to refuse the oil anyway.

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