ISBN: | 978-5-5082-8051-2 |
High Quality Content by WIKIPEDIA articles! A generic trademark, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that has become the generic name for, or synonymous with, a general class of product or service, against the usual intentions of the trademark`s holder. Using a genericized trademark to refer to the general form of what that trademark represents is a form of metonymy.