High Quality Content by WIKIPEDIA articles! In computing, geolocation software is used to deduce the geolocation (geographic location) of another party. For example, on the Internet, one geolocation approach is to identify the subject party`s IP address, then determine what country (including down to the city and post/ZIP code level), organization, or user the IP address has been assigned to, and finally, determine that party`s location. Other methods include examination of a MAC address, image metadata, or credit card information.