High Quality Content by WIKIPEDIA articles! "Globalization is the expansion of brands across nations and into other continents. In food and wine it refers to the whole problem of making the product global. The primary issue is scaling production while reducing the costs of goods with processes. In marketing it refers to wearing the mantle of fine food and wine, and increasing 100-point scores. In sales it refers to capturing the growth", says California winemaker Leo McCloskey. Wine has been traded internationally since ancient times. And in the wake of the amphoras came winemakers, winemaking techniques, and cuttings of grapevines. Many grapes that are considered 'traditional' in Western Europe were in fact brought by ancient trade routes from the Eastern Mediterranean and the Black Sea region. The Phoenicians, the Greeks, the Romans, the Turks all brought grapes to new homes.

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