High Quality Content by WIKIPEDIA articles! Googlization is a neologism used by some to describe the perceived `creep` of Google`s search technologies and aesthetics into more and more web applications and contexts, including traditional institutions such as the library (see Google Books Library Project). The rapid rise of search media, particularly Google, is part of new media history and draws attention to issue of access and to relationships between commercial interests and media. The term Googlization should not be confused with the term Googleopoly.